Shopping and Customer Cards are the most common areas of applications used to create customer loyalty, called loyalty programs. These cards are offered to the customer free of charge or for a fee, and these card holders are given certain percentage discounts, shopping priorities or certain promotions - gifts. The aim here is to be the first brand that comes to mind when the customer wants to make a shopping belonging to that sector and product group and to place the perception of being the most advantageous and selected customer to the customer. In addition, the carriers of these cards carry the advertisement of that product in their wallets at any time and contribute to the awareness of the brand. It has a very widespread use in our country.

Loyalty Card in English, starting with ADVANTAGE CARD in our country, Migros card, Carrefour card, YKM card, Paro card, Shell card, Opet card continued with examples such as, MONEY CLUB CARD, such as a common and roofed application, both customer It is the type of card used to create loyalty as well as collecting the customer's shopping information.